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VELA
Social Media Campaign
Summary
A fashion campaign created for VELA to introduce a new fall collection across social and digital touch points. The visual direction combines warm neutrals, bold orange, strong typography and editorial-style imagery to create a modern, confident look.
Challenge
Create a cohesive campaign that could promote new arrivals, seasonal offers and accessories while still feeling like one consistent brand story.
Solution
I built a flexible visual system using bold condensed typography, elegant serif/script accents, a black-orange-neutral palette and fashion-led photography. The system was adapted across promotional, product and editorial content without losing consistency.
Deliverables
Instagram feed posts, Instagram Stories, Reel covers, Reels, promotional sale graphics, product highlights, giveaway creative, new-arrival posts and a web banner.
Tools
Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Adobe Firefly, ChatGPT
Target Audience
Style-conscious women aged approximately 25-40 who are interested in contemporary fashion, accessories and elevated everyday pieces.
Colour Palette
Typography
Campaign Theme
New Season. New You. - a fall fashion campaign focused on confidence, personal style and elevated seasonal essentials.
Instagram Story Series
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Instagram Feed Posts
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Website Banner
Instagram Reels
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